Senior Ecommerce Manager - Snuggle Me Organic
About Snuggle Me Organic
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, loved baby products. Our commitment to quality and innovation has made us a trusted brand featured in major retailers such as Target, Nordstrom, and Babylist. We take pride in our mission to provide families with products that enhance their parenting journey. Join us as we continue to expand our product line and make a positive impact on families worldwide!
About the role
This is an exciting opportunity to join a fast-growing e-commerce startup, leading a multi-million dollar direct-to-consumer website in the baby industry, with ambitious goals for global expansion. Reporting directly to the General Manager of the brand, you will be responsible for developing and implementing strategies to drive website traffic, improve conversion rates, and maximize online revenue across our e-commerce platform. You will implement a best-in-class global DTC strategy. The ideal candidate will have a strong understanding of digital marketing, e-commerce, and social media and a proven track record of successfully growing online sales channels.
Responsibilities
- Responsible for monitoring and growing sales of our Direct To Consumer channel, managing both revenue & profit of the channel
- Develop and execute innovative ecommerce strategies to achieve growth and meet sales/traffic goals.
- Day-to-day management of our Shopify website & backend: updating pricing, copy, content, graphics
- Responsible for defining, managing and implementing promotions and events on the Direct To Consumer website
- Lead merchandising efforts including assortment planning, pricing strategies, promotions/events planning as well as user experience optimisation
- Creating KPIs reports and manage key KPIs such as Traffic, Conversion, AoV, as well as present recommendations to leadership on how these metrics can be optimised
- Manage agency supporting with any web development/design, working closely with creative team & customer service team & warehouse teams on day to day running of the platform
- Define strategy and action launch of Direct To Consumer channel for EU and UK as part of international expansion
- Responsible for managing day to day performance marketing for DTC channel - optimising spend and working closely with agencies. Adjusting daily/weekly spend budgets, monitoring ROAS and commercial success of performance marketing.
- Work closely with Head of Marketing for SMO to ensure DTC performance marketing actions are aligned with and contribute to goals of broader brand marketing strategy.
- Responsible for managing and actioning CRM (Email & SMS marketing) related to DTC sales channel - again working with Head of Marketing to ensure this fits as part of wider strategy & aligns with broader omnichannel marketing goals.
About you
- 5+ years overseeing e-commerce sites and teams, preferably within the baby industry
- Strong data analysis and business intelligence skills
- Excellent leadership abilities and communication skills
- Strategic thinker and problem solver
- Hands-on experience with e-commerce platforms and tools
- Understanding of digital marketing strategies, web analytics and social media platforms
- Commercial Budget management experience
- Expert knowledge of the online retail market and trends
- BA/BS degree in Business, Marketing or a related field
Our benefits
- Hybrid working
- 25 days holiday
- Public holidays
- Friday afternoons off in August
- Brand discounts
- Pension Plan
- Health Insurance
- Nursery Benefits
- Cycle to Work scheme
- Enchanced parental leave
Location: United Kingdom
- Our flagship brands
- Snuggle Me Organic
- Locations
- London, United Kingdom
- Remote status
- Hybrid Remote
- Employment type
- Full-time
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Senior Ecommerce Manager - Snuggle Me Organic
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