About Tutti Bambini

Tutti Bambini is a family-owned nursery furniture company founded over 30 years ago by Michael and Debra Samuel with the goal of supporting new mothers and fathers during their first steps into parenthood.

After years working in nursery retail, and as parents themselves, Michael and Debra realised that nursery furniture available on the market often didn’t offer the versatility, value, and safety that new parents needed for their little ones. Drawing on a background in technical design, and on their own parenting experiences, Michael and Debra created Tutti Bambini: a nursery furniture range combining elegance and beauty with innovation and practicality.

From its beginnings in a little London store, the Tutti Bambini brand has grown to become a feature in nurseries across the UK, and includes ranges of cots, cot beds, nursing chairs, highchairs, and more. Crafted to the highest standards of quality and safety, every piece of Tutti Bambini furniture is designed to be loved, and used, by families for years to come.

Tutti Bambini has been acquired by Heroes in 2023, and is now part of Heroes' family of brands.

About the role

As we continue to grow, we’re embarking on an exciting journey by migrating to a new e-commerce platform in Q1 2025. This pivotal transition will enable us to elevate our customers' shopping experience and enhance our digital presence. We’re looking for a passionate and detail-oriented E-Commerce Assistant to join our team and play a key role in this transformation.

Responsibilities

E-Commerce Management

• Assist with crafting engaging and informative product descriptions.
• Manage product images and videos to ensure a visually appealing online catalogue.
• Perform SEO optimisation, including keyword research, tracking, and performance analysis.
• Conduct SEO audits to identify and address content gaps or opportunities.
• Develop cross-selling and upselling strategies to boost online sales.
• Collaborate with our development and paid agencies to support the migration process.
• Keep the website updated with campaign materials, banners, promotions, and coupon codes.
• Conduct A/B testing to refine user experiences and conversion rates.
• Propose and implement UX enhancements and loyalty programme features.

Content creation

• Write compelling blog posts, guides, and how-to pages for our new website.

• Work on content optimisation to align with SEO goals and business objectives.

Digital Marketing

• Generate fresh ideas for email marketing campaigns and create automation workflows (e.g., welcome emails, cart abandonment).
• Monitor email marketing performance and propose actionable improvements.
• Support affiliate marketing efforts by building partnerships, managing commissions, and nurturing relationships.
• Assist paid agencies with ad copy creation and brainstorm ideas for ad creatives on Paid Search and Paid Social.
• Track and analyse the performance of paid campaigns.

About you

• 2+ years in marketing or a Business/Marketing-related degree. Previous experience with consumer brands is a plus.
• Exceptional at creating engaging, SEO-optimised content; copywriting experience preferred.
• Strong understanding of e-commerce platforms, digital marketing, and SEO tools. Advanced IT skills, particularly Excel.
• Confident in handling numerical data and deriving actionable insights.
• Proactive, passionate, a team player, and thrives under pressure.
• Experienced at managing multiple projects and meeting deadlines creatively and efficiently.

Location: North Finchley, London. 3 days / week in office, 2 days from home.