About Boba

Over 2.5 million babies have been worn in our carriers. The original design of the wrap has not changed in 15 years— proof of a great concept. When we see a parent wearing their babe in one of our carriers, we know that Boba has helped forge a little link that brings two hearts together. Today, Boba has grown from a small, family-run, shoestring operation to a global team dedicated to bringing that magical bond from our families to yours.

About the role

We are looking for a creative and strategic social media professional with a deep understanding of organic content and community building. If you are excited about defining how a brand shows up online — from building a content strategy rooted in brand identity to managing creators and growing an engaged community — this role will be a great fit for you.

The Social Media Lead role sits within the Creative department and reports to the Creative Director. You will lead the organic social media strategy for Boba and Beco across Instagram, TikTok and Pinterest, working closely with the Creative Director to define the content calendar and ensure every piece of content reflects the brand's voice and values. This is a hands-on role requiring close collaboration with the Graphic Designer, E-commerce Manager and external content creators.

Responsibilities

• Define and execute the organic social media strategy for Boba (primary) and Beco (secondary) across Instagram, TikTok and Pinterest.

• Build and manage the monthly content calendar in close collaboration with the Creative Director.

• Manage and supervise the day-to-day execution of social media content, ensuring brand consistency and tone of voice across all posts and stories.

• Develop and manage the UGC and Creator Connections pipeline, identifying and briefing creators aligned with the brand.

• Attend brand events and activations to capture content and repurpose it into evergreen social assets.

• Monitor and report monthly on key metrics including reach, engagement and DTC link attribution.

• Stay ahead of platform trends, algorithm changes and emerging content formats to keep the brand relevant and competitive.

• Collaborate with the Graphic Designer to brief and align on visual assets for social.

• Partner with the E-commerce Manager to align social content with key sales periods and promotional campaigns.

About you

• 3+ years of experience in social media management, ideally within a consumer brand or DTC environment.

• Proven track record of growing organic social channels with measurable results.

• Deep knowledge of Instagram, TikTok and Pinterest — both strategy and execution.

• Experience managing UGC, influencer or creator programs.

• Strong understanding of social media analytics and reporting.

• Excellent written communication skills with a strong eye for brand voice and tone.

• Creative thinker with the ability to translate brand identity into compelling content.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Experience with babywearing, parenting or lifestyle brands is a bonus.

Our benefits

• Hybrid working

• 25 days holiday

• Public holidays

• Friday afternoons off in August

• Health Insurance

• Enhanced parental leave

• Social events