About Snuggle Me Organic

Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, thoughtfully designed baby essentials. Our commitment to quality, safety, and innovation has made us a trusted brand stocked in major retailers including Target, Nordstrom, and Babylist.

We exist to support families through products that make early parenting calmer, simpler, and more connected. As we continue to expand our product line and global reach, we are looking for a Performance Marketing Manager to help drive the next phase of DTC growth.

About the role

The Performance Marketing Manager will own DTC growth across Paid Media and Partnership channels, with a strong focus on efficient customer acquisition, incremental revenue generation, and full-funnel optimisation.

This role will lead performance across PPC, Paid Social, and Affiliate marketing, working closely with creative, eCommerce, and external agency partners to scale acquisition while improving overall marketing efficiency.

This is a 12-month maternity cover role, offering high ownership across strategy, execution, and optimisation.

Responsibilities

• Acquisition Strategy Development – Designs and implements strategies to drive user acquisition and revenue growth across paid media, Affiliate and Performance PR

• Paid Media Campaign Management – Plans, executes, and optimises paid search and paid social campaigns to maximise ROI.

• Affiliate Program Management – Recruits, manages, and optimises affiliate partnerships to drive incremental traffic and sales. Own creative process across paid channels. Agency and partnership management.

• Data Analysis & Performance Reporting – Tracks KPIs across acquisition channels, analysing performance to inform strategy and budget allocation. Budget Management – Allocates and monitors budgets across Paid Media and affiliate campaigns to ensure efficient spending.

• Conversion Rate Optimisation (CRO) – Works with Senior Ecom Manager to Implement strategies to improve website, landing page, and funnel performance.

• Market & Competitor Analysis – Monitors industry trends, competitor activities, and platform updates to stay competitive.

• Cross-Functional Collaboration – Works with marketing, creative, product, and analytics teams to align acquisition efforts with overall business goals.

• Innovation & Growth Initiatives – Identifies and tests new channels, platforms, and strategies to scale user acquisition and revenue.

About you

• 3+ years experience in performance marketing, ideally across DTC brands

• Strong experience managing Paid Media and Affiliate programmes

• Highly data-driven with experience analysing large datasets to drive decisions

• Familiar with attribution models (MTA experience is a plus)

• Proven ability to manage budgets and optimise for efficiency and growth

• Comfortable working in a fast-paced, high-ownership environment

• Strong commercial mindset with a focus on incremental impact rather than platform metrics

Our benefits

• Remote Working (1 day PCM from London Office)

• 25 days holiday

• Public holidays

• Friday afternoons off in August

• Brand discounts

• Pension Plan

• Health Insurance

• Nursery Benefits

• Cycle to Work scheme

• Enhanced parental leave