About Baby Uma Group

Baby Uma Group is a global leader in affordable yet reliable baby accessories and essentials. We strive to be the ultimate "one-top-shop" for parents seeking trusted solutions, helping them navigate parenthood with ease and confidence. Our mission is to provide high-quality, throughtfully designed products that make life simpler for families around the world.

Baby Uma is part of Heroes, a family-founded home for baby brands that simplify, support, and enrich everyday experienced of parents across the globe.

About the role

This is a great opportunity for a curious, driven graduate to take ownership of our portfolio of products, ensuring their success day-to-day including: branding content on the listing, marketing tactics, financial health of the business, customer service, risk mitigation and compliance, inventory and developing strategies for growth. Your success will be based on your intimate knowledge of the ASINs you manage, ability to diagnose issues and develop action plans.

Responsibilities

• Analyse Product Data: Review and interpret Amazon ASIN-level data (sales, conversion rates, page views, costs, etc.) to uncover trends, diagnose issues, and propose data-driven strategies for growth and troubleshooting.

• Manage Listings: Oversee the health and success of product listings on Amazon. This includes monitoring key metrics, keeping up with market trends and customer preferences, competitive analysis, pricing adjustments, reporting, and ensuring inventory accuracy.

• Develop Growth Strategies: Implement strategies to enhance sales and reduce costs, including price optimisation, PPC campaigns, packaging improvements, coupons and deals, customer engagement, and eliminating unprofitable products.

• Reporting and Analysis: Produce daily, weekly, and monthly reports, working with our finance team to maintain accurate P&Ls for your product portfolio.

• Proactive Problem-Solving: Stay ahead of potential issues by understanding the broader ecosystem in which your products compete, including changes in competitor dynamics, industry trends, and Amazon policies.

• Business Transition Management: Support integration efforts when acquiring new product lines, including helping audit acquired businesses and ensuring smooth transitions.

• Legal and Compliance Coordination: Liaise with the legal team to address intellectual property issues, product suspensions, and unauthorised sellers.

• Customer Experience: Collaborate with the Customer Experience Manager and offshore customer service team to deliver outstanding customer support for your products.

• Launch and Expansion: Partner with internal teams to develop go-to- market strategies, support impactful product launches, and facilitate international expansion.

• Supply Chain Coordination: Work closely with Operations and Supply Chain teams to ensure products meet quality standards, remain in stock, have updated packaging, and comply with all necessary certifications.

About you

• Exposure to a fast-paced commercial environment, whether through internships, part-time work, university projects, or extracurriculars. A startup or e-commerce context is a bonus, not a requirement.

• An interest in e-commerce and a willingness to become an expert in the Amazon ecosystem quickly. Any hands-on exposure, however informal, is a plus.

• A genuine eagerness to learn – you’re not expected to know everything on day one, but you should be hungry to figure it out.

• Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.

• Exceptional communication skills, organisational abilities, and attention to detail.

• Demonstrated ability to manage deadlines, prioritise tasks, and navigate ambiguity in a dynamic environment.

• Creative problem-solver with a knack for engaging content and innovative ideas.

• Proficiency in Excel and comfort with data-driven tools and methodologies.

• Bachelor’s degree in Finance, Accounting, Business, Marketing, Data Science, or a related field.

• Preferred: Interest in baby product categories and an understanding of the needs and preferences of parents and caregivers. 

• Location: We require the successful candidate to come to our London office x2 per week.

• We welcome applications from recent graduates and early-career candidates. We care far more about how you think than what's on your CV.

Our benefits

• Hybrid working

• 25 days holiday

• Public holidays

• Friday afternoons off in August

• Brand discounts

• Pension Plan

• Health Insurance

• Nursery Benefits

• Cycle to Work scheme

• Enhanced parental leave