About Tutti Bambini

Tutti Bambini is a family-owned nursery furniture company founded over 30 years ago by Michael and Debra Samuel with the goal of supporting new mothers and fathers during their first steps into parenthood.

After years working in nursery retail, and as parents themselves, Michael and Debra realised that nursery furniture available on the market often didn’t offer the versatility, value, and safety that new parents needed for their little ones. Drawing on a background in technical design, and on their own parenting experiences, Michael and Debra created Tutti Bambini: a nursery furniture range combining elegance and beauty with innovation and practicality.

From its beginnings in a little London store, the Tutti Bambini brand has grown to become a feature in nurseries across the UK, and includes ranges of cots, cot beds, nursing chairs, highchairs, and more. Crafted to the highest standards of quality and safety, every piece of Tutti Bambini furniture is designed to be loved, and used, by families for years to come.

Tutti Bambini has been acquired by Heroes in 2023, and is now part of Heroes' family of brands.

About the role

The Digital Marketing & Ecommerce Executive supports the delivery of Tutti Bambini's digital growth strategy across ecommerce and marketing channels.

The role is responsible for executing day-to-day digital activities that drive traffic, engagement, conversion and customer retention. Working across Ecommerce, CRM, Content, Social Media and Digital Marketing, the role helps ensure that campaigns, website content, customer communications and trading activity are delivered accurately, efficiently and to a high standard.

The Digital Marketing & Ecommerce Executive plays a key role in supporting commercial performance, maintaining an excellent customer experience and contributing to the growth of the direct-to-consumer business.

Responsibilities

Ecommerce Support

• Support the day-to-day management of the ecommerce website.
• Upload and maintain product information, content and promotional activity.
• Ensure website content is accurate, up to date and aligned with brand standards.
• Assist with product launches, category updates and seasonal campaigns.
• Monitor website functionality and report issues where identified.

Digital Marketing Support

• Support the execution of digital marketing campaigns across owned and paid channels.
• Assist with campaign planning, coordination and reporting.
• Support content updates across digital channels.
• Help maintain campaign calendars and activity plans.

CRM & Customer Communications

• Support the creation and deployment of email marketing campaigns.
• Assist with customer segmentation and database management.
• Help execute customer lifecycle and retention activity.
• Support campaign testing and performance reporting.

Content & Social Media

• Coordinate digital content across website, email and social channels.
• Support content creation and asset management.
• Ensure brand consistency across all digital touchpoints.
• Assist with community engagement and social media activity where required.

Performance Reporting & Analysis

• Monitor key ecommerce and marketing performance metrics.
• Prepare regular performance reports and dashboards.
• Identify trends, opportunities and areas for improvement.
• Support data collection and analysis across digital channels.

Operational Support

• Coordinate activity across internal teams and external agencies.
• Maintain project trackers and campaign schedules.
• Ensure digital activities are delivered accurately and on time.
• Support wider business projects as required.

What success in the role looks like

• Deliver digital campaigns and ecommerce activities accurately and on time.
• Maintain high standards of website and content accuracy.
• Support the successful delivery of product launches and trading initiatives.

Ecommerce Performance

• Support improvements in conversion, revenue and customer engagement.
• Ensure product and promotional content is consistently maintained.
• Contribute to a positive customer experience across digital channels.

Marketing Effectiveness

• Support the successful execution of marketing campaigns.
• Contribute to increased customer engagement across email and digital channels.
• Ensure campaign assets and communications are delivered to schedule.

Customer Engagement

• Support CRM activity that improves customer engagement and retention.
• Contribute to growth in email database engagement and customer communications performance.

Data & Insight

• Produce accurate and timely reporting.
• Support the identification of opportunities for optimisation and growth.
• Use data and insight to inform recommendations and improvements.

Team Contribution

• Build strong working relationships across Ecommerce, Marketing and Customer Service teams.
• Demonstrate ownership, accountability and attention to detail.
• Contribute positively to team objectives and business goals.

About you

• Bachelor’s degree in Marketing, Digital Media, Business Administration, E-commerce, or a related field or equivalent years experience in a business environment

• 1 to 3 years of experience in a similar role

• Hands-on experience with Klaviyo (or a very similar e-commerce CRM) building, testing, and scheduling email campaigns.

• Good understanding of email marketing hygiene: email templates, building basic segmentations (e.g., engaged subscribers, past buyers), and handling customer lists.

• Experience working inside a content management system (CMS) or e-commerce platform—ideally Shopify.

• Experience pulling data from Google Analytics (GA4), Shopify dashboards, or Klaviyo reports to track open rates, click-through rates (CTR), conversion rates, and website traffic.

Location: Tutti Bambini's Head Office in North Finchley, with work from home every Friday.