About Tutti Bambini

Tutti Bambini is a family-owned nursery furniture company founded over 30 years ago by Michael and Debra Samuel with the goal of supporting new mothers and fathers during their first steps into parenthood.

After years working in nursery retail, and as parents themselves, Michael and Debra realised that nursery furniture available on the market often didn’t offer the versatility, value, and safety that new parents needed for their little ones. Drawing on a background in technical design, and on their own parenting experiences, Michael and Debra created Tutti Bambini: a nursery furniture range combining elegance and beauty with innovation and practicality.

From its beginnings in a little London store, the Tutti Bambini brand has grown to become a feature in nurseries across the UK, and includes ranges of cots, cot beds, nursing chairs, highchairs, and more. Crafted to the highest standards of quality and safety, every piece of Tutti Bambini furniture is designed to be loved, and used, by families for years to come.

Tutti Bambini has been acquired by Heroes in 2023, and is now part of Heroes' family of brands.

About the role

The CRO & Ecommerce Growth Manager is responsible for maximising the commercial performance of Tutti Bambini's ecommerce channels through the continuous optimisation of the customer journey.

The role owns conversion rate optimisation across the full customer experience, identifying opportunities to improve customer acquisition, engagement, conversion, average order value and revenue performance. Using customer insight, analytics, testing and experimentation, the role will drive measurable improvements in ecommerce performance and support the delivery of the company's digital growth ambitions.

Working closely with Ecommerce, CRM, Performance Marketing, Brand, Creative and Development teams, the CRO & Ecommerce Growth Manager will establish a culture of testing, insight-led decision making and continuous improvement across the digital customer journey.

Responsibilities

Conversion Rate Optimisation
• Own the CRO roadmap across all ecommerce touchpoints.
• Identify and prioritise opportunities to improve conversion performance.
• Analyse customer behaviour and remove friction from the online shopping journey.
• Develop and execute testing programmes to improve customer experience and commercial performance.

Customer Journey Optimisation
• Map and optimise key customer journeys from acquisition through to purchase.
• Improve navigation, product discovery, product detail pages, checkout experience and post-purchase journeys.
• Identify opportunities to improve customer confidence and reduce abandonment.

Testing & Experimentation
• Establish and manage a structured A/B testing programme.
• Develop hypotheses based on customer data and behavioural insights.
• Measure, report and scale successful tests.
• Build a culture of experimentation and learning across the ecommerce team.

Analytics & Insight
• Analyse website performance, customer behaviour and funnel performance.
• Monitor conversion metrics and identify opportunities for improvement.
• Use quantitative and qualitative data to support decision making.
• Deliver actionable insights and recommendations to stakeholders.

Commercial Performance
• Support revenue growth through improved ecommerce performance.
• Increase conversion rates, average order value and revenue per visitor.
• Improve the efficiency of customer acquisition by increasing website conversion.
• Partner with Performance Marketing and CRM teams to maximise return on traffic and customer engagement.

Website Optimisation
• Work with development, design and ecommerce teams to implement improvements.
• Prioritise enhancements based on commercial impact.
• Ensure website changes support both customer experience and business objectives.

Cross-Functional Collaboration
• Work closely with Ecommerce, CRM, Marketing, Brand and Product teams.
• Support product launches, campaigns and commercial initiatives.
• Ensure optimisation activities align with wider business goals and priorities.

What success in the role looks like

Conversion Performance
• Increase ecommerce conversion rate.
• Improve conversion rate across key customer journeys and devices.
• Reduce checkout abandonment rate.
• Improve product page conversion performance.

Revenue Growth
• Increase revenue per visitor.
• Increase average order value.
• Increase ecommerce revenue generated from existing traffic.
• Deliver measurable incremental revenue from CRO initiatives.

Customer Experience
• Improve customer engagement with key website content and product pages.
• Reduce customer friction throughout the purchase journey.
• Improve site usability and customer confidence indicators.

Testing & Optimisation
• Deliver a structured testing roadmap with measurable commercial outcomes.
• Increase the volume and quality of experimentation across the ecommerce function.
• Establish a data-driven optimisation framework.

Commercial Insight
• Deliver regular reporting on conversion performance and optimisation opportunities.
• Build clear business cases for investment and prioritisation.
• Provide actionable customer and behavioural insights that influence wider ecommerce strategy.

Operational Excellence
• Ensure optimisation projects are delivered on time and achieve intended outcomes.
• Build strong collaboration across Ecommerce, Marketing, Development and Creative teams.

About you

• Proven track record of managing an end-to-end A/B and multivariate testing roadmap (from hypothesis generation to post-test statistical analysis).

• Deep experience using testing tools.

• Extensive experience optimizing user experiences on major e-commerce platforms, ideally Shopify.

• Specific experience optimizing high-consideration purchase funnels (optimizing product detail pages, building custom checkout configurations, and implementing clear trust signals).

• Experience acting as the "bridge" between marketing and development.

Location: Tutti Bambini head office in North Finchley, working from home on Fridays.